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Monday, February 6, 2012

Chrysler runs Obama campaign spot during the Super Bowl

Chrysler just handed President Obama a big, sloppy, wet kiss in the form of a free campaign ad during the Super Bowl.

In a spot dubbed Halftime in America, Clint Eastwood declared that it’s “halftime in America and our second half’s about to begin,” which could be interpreted as a reference to Obama’s second term. 

Gee, ya think so? Considering that President Reagan ran in 1984 on It's Morning in America using an eerily similar ad, any semblance with Halftime in America is pure coincidence.

Why would we want to return to where we were, just four short years ago closes the Reagan ad. Would that line be so out of place in the Obama -- er, Chrysler ad?

Ol' Clint sings the praises -- not of Chrysler's cars -- but of massive government bailout:
We all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.
We find a way by borrowing billions of dollars, then loaning those dollars at advantageous terms to private business, putting the American people on the hook for $1.3 billion.
U.S. taxpayers likely lost $1.3 billion in the government bailout of Chrysler, the Treasury Department announced Thursday.
Now (CBO) estimates, by the time the $80 billion program is completely wrapped up, taxpayers will have lost $14 billion.
We find a way by overspending:
According to the Government Accountability Office... the government has spent $12.5 billion so far to bail out a $5 billion company (Chrysler).
Chrysler's CEO Sergio Marchionne assures there is no quid for Obama's quo:
“It was not intended to be any type of a political overture on our part,” Marchionne said. “Nobody inside Chrysler was attempting to influence decisions. The message is sufficiently universal and neutral that it should be appealing to everybody in this country and I sincerely hope that it doesn’t get utilized as political fodder in a debate.”
Of course you do, Mr. Marchionne, of course you do. He is shocked -- shocked to think "Halftime in America" would be interpreted as political fodder or is political payback.
Gualberto Ranieri, chief spokesman for Marchionne and for Chrysler, declined to comment on the notion that the advertisement was a thank-you gift to the Obama administration. "The advertisement speaks for itself," said Ranieri.

Maybe it is not payback, but a down-payment:
The Obama administration has yet to act on a $3.5 billion loan proposal from Chrysler for Department of Energy funds to help spur the development of more fuel-efficient automobiles.
White House spoke-flak, Jay Carney, promises that neither Obama nor his administration had any involvement in the spot’s creation. No, no one is suggesting they helped "create" the ad. Or, did they?
"And it's good to remember that the fact that there were some folks who were willing to let this industry die, because of folks coming together, we are now back in a place where we can compete with any car company in the world." Obama 1/31/12 (just last week! What a coincidence!)
I will be eagerly awaiting the Oval Office to demand an investigation to make sure the Chrysler Corporation isn't injecting a new stampede of special interest money in our politics, as Obama warned us after the Citizens United case. After all, The public interest requires nothing less, as Obama said.

We just know that Obama wouldn't use the auto industry for a photo-op, would he?
The Associated Press says for Obama, the auto bailout is a case study for his efforts to revive the economy and a potential point of contrast with Republican Mitt Romney, who opposed Obama's decision to pour billions of dollars into the auto companies. If Romney wins the GOP nomination, expect to hear a lot about the car industry.
Starting with this ad from Chrysler. Halftime in America. I can see the bumper stickers already.


UPDATE: Detroit is on such a rebound, the producers of the ad didn't feel the need to actually film the spot in Michigan, or anywhere nearby:
But contrary to what the might ad suggest, the spot was actually filmed in New Orleans and Los Angles. “Yes, part of it was filmed in New Orleans . . . and some was filmed in various parts—such as Los Angeles,” Dianna Gutierrez said.
No image of Detroit was shot for the specific use in this ad. Rather like the text of Obama's State of the Union address.

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